The Elite Ayrshire Business Circle

The Elite Ayrshire Business Circle

Monday, 27 August 2007

Gem of an Ayrshire business starts to sparkle

IT was an article in a magazine that set Kerri Marshall (26) from Irvine on her current career path.


Picture shows: Kerri Marshall.

And since that fateful day three years ago, she has made not one, but two applications to the Prince’s Scottish Youth Business Trust (PSYBT) for financial support to help turn her dreams into reality.

Kerri had always nurtured a passion for costume jewellery, handbags and fashion accessories. And then, while still working in admin at the Procurator Fiscal’s office in Kilmarnock, she read an article about how to make jewellery for herself.

Before she knew it, she was taking a trip to Glasgow, to buy a jewellery-making kit.

She still makes jewellery, but never has enough time - now that she runs her own boutique called Glam Rocks in Kilmarnock’s Queen Street plus an at-home sales service.

Kerri explains: “When I do get the time to make my own jewellery, I find that it usually sells within a day or two of going on sale. And I then promise to myself I should make more, but there’s always so much else to do.”

Her own jewellery bears the name of her shop, Glam Rocks, and occupies a small section of her Kilmarnock premises - which is otherwise devoted to the jewellery, handbags and fashion accessories of other designers.

While her first visit to the PSYBT was to help fund the opening of her shop, the second has been to assist in realising her expansion plans - not a second shop, however, but her ‘party plan’ service.

At least once a week, Kerri and four other party plan consultants are each
conducting a Glam Rocks party being hosted in people’s houses. At these parties the girls sell jewellery and accessories from the boutique.

The consultants work on a commission basis, and the party hostesses receive free gifts, discounts and special promotions.

“It’s a lot of fun,” says Kerri, explaining why she should wish to attend a party after a full day working in the shop. “I had intended to take a step back from it, when I took on the other girls, but I enjoy it so much. I like meeting new people, I am a people person.

“My application to the PSYBT Growth Fund was to help produce promotional literature for the party plan service, and also to increase my stock levels to meet the expected additional demand.

“The party plan service has been really successful. I started the parties at the start of the year and, as far as the future of Glam Rocks is concerned, it’s the party plan route I am looking to develop rather than opening up a second shop for the time being.”

“In the next 12 months, I aim to increase the number of consultants that I employ from five to 20.”

To find out more, telephone 01563 551 221 or visit www.glamrocks.co.uk

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