The Elite Ayrshire Business Circle

The Elite Ayrshire Business Circle

Monday, 19 November 2007

Elite Ayrshire Business Circle gets the power of branding

THE latest meeting of the Elite Ayrshire Business Circle took place in the Red Rum suite of the Princess Royal Events Centre at Ayr Racecourse.


[CLICK ON IMAGE TO VIEW FULL-SIZE VERSION.]

Elite Ayrshire Business Circle executive chairman Norman Geddes introduced Ayr Racecourse general manager William Gorol, who described the corporate event facilities available both at the Racecourse and at the associated Western House Hotel.


[Picture shows Ayr Racecourse general manager William Gorol (left) and Elite Ayrshire Business Circle executive chairman Norman Geddes. CLICK ON IMAGE TO VIEW FULL-SIZE VERSION.]

New member companies Allison Lightbody Waddell and Christie Financial Planning were introduced, as were guest companies Kestrel Press and Posterplus Media Group.


[CLICK ON IMAGE TO VIEW FULL-SIZE VERSION.]

The main event of the meeting was a presentation called “The Power of Branding” by Stephen Cosh and Graeme Niven of creative marketing agency Paligap.

Stephen and Graeme gave a powerful demonstration of how the same techniques that made the likes of Coca-Cola and Apple into worldwide brands can also be used by small and medium-sized companies to create their own distinctive identity in the marketplace in order to maximise their business.

A touch of culture was added to the meeting by the presence of Kilmaurs-based artist Graham Korn, who exhibited some of his latest pastel drawings. Graham’s wife Jill Simpson gave members a brief insight into his work, and what it was like to live with a creative artist.

The Elite Ayrshire Business Circle is an association of some of the top companies in Ayrshire. Its purpose is to publicise is members, and to celebrate and promote the rich diversity of industry, commerce and business services available within the county boundaries of Ayrshire, south-west Scotland.

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