The Elite Ayrshire Business Circle

Thursday, 10 May 2007

Creative agency Paligap
wins four new projects


LEADING Ayrshire creative agency Paligap has won four major new projects, carrying out work for ScottishPower Renewables, the Scottish Crop Research Institute, NHS Scotland, and Cumnock Community College.


(Picture shows: Paligap sales director Bill Inglis and account director Graeme Niven).

For ScottishPower Renewables, the Paligap team has produced an educational pack about wind farms aimed principally at schoolchildren and teachers visiting the Blacklaw Wind Farm.

Scottish Power were keen to make the content clear and concise and content architecture was imperative in order to keep the pack easy to use. The pack had to deliver learning in an intuitive, easy to use format and due to the amount of content required, Paligap decided on a bespoke ring-bound folder.

The result was a stunning educational pack that was extremely well received by Scottish Power Renewables.

Martin Mathers of ScottishPower Renewables said: “We are delighted with the team's work and the resulting design, which contributed greatly to the clarity and usability of the pack. We look forward to working with Paligap on future projects.”

Scottish Power have now awarded Paligap the contract to design and produce an educational DVD to complement the pack and to include a Flash-based interactive wind power conversion demonstration.

Paligap have also been commissioned to create a new website for the Scottish Crop Research Institute (SCRI).

SCRI is an internationally recognised research institute, based in Invergowrie, near Dundee. It is a world-class centre on plant and environmental sciences, producing high quality research on agriculture, the environment, sustainability and food quality. Their research contributes to UK and EU policy on agriculture and the environment.

Paligap will design a clean, uncomplicated interface and an intuitive navigation. The website will be accessible to search engines, meet accessibility standards and cross-browser compatible to insure the website is accessible to all users, whether using a browser, a screen reader, a web-enabled mobile phone or any other device.

The website will act as an attractive information source for SCRI’s many target audiences, which include Government bodies, the media, scientists, school children, environmental groups, farmers, walkers, gardeners, photographers and naturalists.

Paligap has also won the project to produce two educational DVD’s for NHS Scotland to help facilitate the use of hearing aids by patients with cochlear implants. The first DVD is aimed at children who have had cochlear implants and the second DVD is intended to assist classroom teachers in the use of hearing aids recommended by the NHS for use with cochlear implant patients.

And finally, in a three-way pitch, the creative team won the project to produce the branding and new corporate identity to relaunch Ayr College East as the Cumnock Community College.

Founded in 1999, Paligap has become one of Scotland’s premier full service marketing and creative agencies.

Paligap handle all elements of the communications mix covering branding, press, radio, TV and outdoor advertising, public relations and direct marketing, internet and print..

Paligap account director Graeme Niven said: “Our sole reason for existence is to boost our clients' business.

“Our proven track record has ensured that the agency has built up an impressive client list, which includes numerous organisations of all sizes and from every sector.”

www.paligap.com

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Tuesday, 8 May 2007

Ayrshire estate agent Donald Ross
reports another record year


Ayrshire estate agency Donald Ross has reported that it had a record year in 2006, with an impressive 20% increase in sales compared to 2005.

The firm has also started this year in robust style, with some properties selling for between 25% and 35% over the asking price within a week of first going on the market.


(Picture shows: The Donald Ross team: Lauren Paterson, Karen Reid, Julie Brown, Steven Miller, Jacqueline Miller, Fraser Stewart.)

The firm’s success is no accident, as the sales team at Donald Ross work hard to ensure that all details - and photographs - pertaining to client’s homes reach the widest possible audience.

This is achieved in many ways.

At the Beresford Terrace office in Ayr, the latest technology offers clients a truly comprehensive service.

An integrated media screen constantly showcases properties to window shoppers 24 hours a day, 365 days a year.

The firm also operates an SMS text message service for instant updates, as well as an easy to browse website providing all the useful information that clients need in order to move home, from removal companies, to painters and decorators.

In addition, Donald Ross is linked to what is widely regarded as the UK’s best national property sales website - www.rightmove.co.uk


(Picture shows: Donald Ross directors Steven and Jacqueline Miller.)

Donald Ross director Steven Miller added: “Clients’ property details and progress of the sale are operated by our state-of-the-art computerised management system.

“Our constant aim is to provide a first-class market-leading service.

“And our high quality brochure presentation ensures that our clients’ properties are viewed in the best possible light.

“Most importantly, we are one of Ayrshire’s longest established independent estate agents, and our sales team has over 40 years of local knowledge and experience.”

House prices in Ayrshire have been rising at a record rate in the past year.

The average price of a house in Ayr is now £171,417 - an increase of 22% over the average price a year ago of £140,411.

In Kilmarnock, the average price of a house now stands at £139,747, an increase of 19% over the figure a year ago of £117, 528.

Irvine’s current average house price stands at £125,599, 12% higher than last year’s figure of £112,160.

Steven Miller commented: “Overall, we feel that 2007 is going to be another strong year, albeit with a more moderate rate of growth.

“Researchers forecast that the UK property market will increase by 7% in 2007, with Scotland rising at a rate just below the UK average.”

Donald Ross Estate Agents are members of The Elite Ayrshire Business Circle, an association of some of the top companies in Ayrshire.

The purpose of the Circle is to publicise its members, and to celebrate and promote the rich diversity of industry, commerce and business services available within the county boundaries of Ayrshire in southwest Scotland.

Members include the Clydesdale Bank, Ayr Racecourse and the Western House Hotel, and member company activities include building and construction, estate agency and land management, legal services, insurance broking, brand management, website design and public relations consultancy.

The Elite Ayrshire Business Circle runs its own online news magazine, which can be found at www.AyrshireBusinessNews.com

As well as regularly updated illustrated articles about member companies, Ayrshire Business News also features rolling news, business and sports headlines, and its own online department store.

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