The Elite Ayrshire Business Circle

The Elite Ayrshire Business Circle

Monday, 13 September 2010

Paligap help Costley and Costley position for success

Ayr-based digital branding and marketing agency Paligap has just completed the rebranding and repositioning of the prestigious hospitality group Costley and Costley Hoteliers.

[Pictured: Paligap managing director Stephen Cosh and Costley & Costley Hoteliers Ltd managing director Bill Costley.]

The brief was to create a set of brand identities that are linked to the umbrella Costley and Costley brand, while communicating the individual experience offered by each of the establishments. It was important to create something refreshing and new, while maintaining the heritage that each location and the group as a whole enjoys.

As part of the brief Paligap also designed and built a family of websites to support the hoteliers ongoing growth. Integrating the new brand identities the web sites provide customers with the ability to check availability and book rooms online, compare pricing, find out about up and coming events and, soon, even buy Costley and Costley branded merchandise on the e-commerce ‘Emporium’ site.

Costley and Costley is an extremely successful business focused on high quality dining and hospitality. With hotels, restaurants and inns spread across Ayrshire, the company caters for a range of markets and has become recognised throughout Scotland as one of the market leaders.

Paligap creative director and managing director Stephen Cosh confirmed: “It has been an exciting and challenging project working with Bill and his team. It has really allowed us to flex our strategic and creative muscles, utilising many of our services, from market strategy and photography to web design and technical services.”


Costley and Costley Hoteliers

Ayr-based digital branding and marketing agency Paligap is a founder member of the Elite Ayrshire Business Circle.

For further information:

Apex House
1 Carrick Road
Ayr KA7 2RA
Ayrshire, Scotland

Contact: Stephen Cosh, Managing Director
Tel: 01292 263777
Fax: 01292 285334

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