The Elite Ayrshire Business Circle

Monday, 26 November 2012

Ayr wins Racecourse Association Showcase Award

Ayr Racecourse won a prestigious Showcase Award in the Owners Experience category at the annual Racecourse Association Showcase Awards, which took place at York Racecourse last Thursday.

[Pictured left to right: Lindsey Smith, Marketing Manager, Ayr Racecourse, Iain Ferguson, Head of PR, Ayr Racecourse, and Ian Barlow RCA Chairman.]

Newly introduced for 2012, the Owners Experience Award was won by the Ayrshire course, with the independent judging panel commending the team for their implementation of high quality Owners’ hospitality and welcoming approach.

The Racecourse developed new strategies to make sure that all Owners attending a raceday felt special through improvement of their complimentary food offering and the warm welcome they receive upon arrival at the course.
 
This approach saw a number of high profile owners praise the course’s facilities and an average rate of 75% of owners with runners attending on the day.
 
RCA Chairman Ian Barlow commented: “I am absolutely delighted to see the breadth and depth of excellence and innovation on British racecourses, as highlighted by all of tonight’s winners and all those shortlisted.
 
“Owners are the biggest financial contributors to the sport.  Ensuring they have a fantastic time at the racecourse is one of the best ways of rewarding them. I am delighted to see Ayr excel in this critical area.  Congratulations to the team at Ayr on such a fantastic job.”
 
 
Ayr Racecourse Chairman Alan Macdonald (pictured above) commented: “We are naturally delighted to win such a prestigious award and are also very proud to do so. We realise how important owners are and to know our efforts are appreciated by our peers is encouraging.
 
“We look forward to 2013 and to welcoming owners old and new to our track alongside racegoers as we continue to strive to ensure the racing experience at Ayr is among the best in the country.”
 
Ayr Racecourse was also a finalist in the Food and Beverage Category.
 
The Showcase Awards Dinner followed on from a daytime programme of seminars and idea sharing where racecourses were able to share best practice and good ideas in improving the raceday experience. Guest speakers included Jamie Aitchison of Channel 4 and Michael Caulfield of Sporting Edge.
  
For more information about the RCA Showcase Awards, please contact Sam Cone or Holly Cook on 01344 626067 or for Ayr Racecourse contact Iain Ferguson on 07795 565691.
 
 
Ayr Racecourse and the associated Western House Hotel are Founder Members of the Elite Ayrshire Business Circle.

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