The Elite Ayrshire Business Circle

The Elite Ayrshire Business Circle

Tuesday, 12 March 2013

Outdoor advertising company Posterplus launches first ever digital LED billboard in Ayrshire

Outdoor advertising company Posterplus Media Group has launched its new digital LED billboard in Ayr, the first of its kind in the county.

The project has taken a year from concept to completion.
The billboard is located on Whitletts Road, one of the key arterial roads into Ayr, operating each day from 7am until midnight.
The digital billboard offers full colour animation and the facility to play video clips.
It creates immediate impact and offers stunning awareness for local advertisers.
Posterplus Media Group managing director Gavin Hollywood said: “Digital screens are now visible in most cities across the UK, but the majority are operated by foreign multi-national companies and primarily only offer the advertising opportunity to large brands and Plc companies.
“Our approach with this screen is to work with local companies in delivering key marketing messages in order to promote and highlight Ayrshire businesses and the wide range of services and products available on our doorstep. 
“We were happy to appoint and support local contractors to build and construct the screen, and they included JJL Groundworks, McKissock Electrical, Lennox Project Management and Microtec.
“The initial launch advertisers include The Ingram Motor Group, O’Neil Gas Services, Ayrshire Farmers Market, Bannatyne’s, Ayr Dental Studio and Kerr & Smith to name but a few.
“We have also built in a facility to support Ayrshire based charities on the screen and we have one free advert per month available to applicable charities. The first charity to benefit from the free advertising is Ayrshire Cancer Support.”
Diane Finnie, business development manager at O'Neil Gas Services commented: "This was a new concept in the area, and one I had used successfully before with a previous company, and so it wasn’t difficult to say yes to Posterplus.  The advert idea was sent to Posterplus who did a marvellous job converting the idea in to a moving advert.
"Their communication was excellent, and nothing was too much trouble. Because the concept is so different, particularly in Ayrshire, it stands out from other advertising media, and the cost is much less than newspaper advertising, and significantly lower than radio.
"I would recommend Posterplus to other companies and this form of advertising."
Paul Kerr, managing director of motor dealers Kerr and Smith said: "Kerr and Smith are delighted to work in partnership with Posterplus Media Group, and look forward to continued support and success."
Ayrshire Cancer Support chief executive John Beck commented: “Ayrshire Cancer Support is pleased to work alongside Posterplus, and we are delighted with the opportunity to advertise on their new digital screen in Whitletts Road.
“We are currently running with an advertisement for our newest project (the Ayrshire Cancer Network website) which has been set up to help all cancer patients and their families in Ayrshire. We look forward to advertising some of our forthcoming events which are all based in Ayrshire.”
Posterplus Media Group was founded in 2002 and has grown to be the largest ambient media owner in the UK with a portfolio of unique advertising formats.
Posterplus is an Ayrshire business with national coverage, and is a previous winner of the National Business Awards and Scottish Enterprise Business Achievement.

PR-Inside  Pressbox  The Open Press


Posterplus Media Group
53 Beresford Terrace

Gavin Hollywood
Managing Director

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