• A series of educational briefings from industry experts to highlight the market potential
• A tour of some of Beijing’s high end department stores and other retailers to educate companies about the retail market and what consumers are looking for
• Participation in a Scottish Fashion Seminar to profile the Scottish companies to influential Chinese buyers
• An international match-making session to introduce Scottish participants to Chinese buyers, retailers and distributors.
Cathy Black of Scottish Enterprise adds: “China doesn’t have the traditional routes to market that Scottish companies are used to, making it more difficult for individual companies to make an impact. By working with our colleagues in China, we have developed an industry approach using the Textiles Scotland brand so we can target influential people within the industry in China and showcase Scotland’s world-class reputation for quality, design and innovation.”