Thursday, 25 April 2013
Ayrshire and Arran in the global spotlight
Ayrshire and Arran led the way at VisitScotland’s annual Expo at the SECC in Glasgow as public and private sector partners worked together to market the area to travel trade buyers and journalists from around the globe.
[Pictured: The Ayrshire and Arran Tourism team at Expo.]
This year’s stand was one of the largest at the show, with ten of Ayrshire’s leading businesses and tourism associations working together on a custom-built stand designed to highlight the best of Ayrshire and Arran.
Expo is Scotland’s flagship business to business event for the travel trade. Leading tourism businesses and associations including A D Rattray’s Whisky Experience, Auchrannie Resort, Blair Estate, Carrick Tourism Group, Cook School Scotland, Costley and Costley, Gailes Golf Experience, Park Hotel, SimpsInns, and VisitArran combined to showcase their products and services to key buyers from around the world.
Moira Birtwistle, Chair of the Ayrshire and Arran Tourism Leadership Group said: “The Ayrshire and Arran presence at Expo is an excellent example of the collaborative approach we need to deliver our action plan and move forward with our five year strategy. It was great to see the Tourism Team and industry partners all working together to sell our area, and we already know that new business has been attracted as a direct result of the work on Expo.”
Sheila Gilmore, Executive Director of VisitArran, added: “Expo provides an excellent opportunity to showcase the area, engage with the travel trade, and attract new business. The support of the Tourism Team in co-ordinating the stand is invaluable and provides a really effective platform for doing business. Buyers seemed to love the Ayrshire and Arran stand and we took a lot of positive enquiries over the two days so I am sure that the area will benefit from this ongoing partnership approach.”
Mike Cantlay, Chairman of VisitScotland, said: “Ayrshire and Arran’s collaborative presence at Expo is really well established and demonstrates the benefits of a joined up approach. It is great to see an area presenting a coherent offer to travel trade buyers and really maximising the opportunity to sell their area on a national stage.”
Following the success of the collaborative presence over the past five years, plans are now underway to further strengthen Ayrshire and Arran’s position as a key tourism destination with a presence at Expo 2014, when the show returns to Glasgow.
VisitScotland Expo is Scotland’s flagship business to business event for the travel trade, attracting hundreds of buyers from all sectors of the industry from around the UK and worldwide markets including Europe, USA, Japan, and Australia.