The Elite Ayrshire Business Circle

The Elite Ayrshire Business Circle

Saturday, 5 July 2014

Safe Ayr Shore making waves again in 2014

The annual SafeAyr Shore safety campaign is now underway and lasts until late August and builds on some very positive results from 2013.

Led by the South Ayrshire Community Safety Partnership, the campaign aims to improve community safety and reduce antisocial behaviour in and around Ayr Esplanade over the summer period.


It builds on 2013 initiative which saw seaside and shorefront complaints, antisocial behaviour and disturbances falling by 78% from 2012 – and the aim is to better this in 2014.

In addition to the regular high visibility patrols and increased vigilance on the Esplanade, Police Scotland and the British Transport Police will maintain their zero tolerance approach to drinking alcohol in public and fixed penalty notices will be issued to those caught drinking alcohol in public.

Councillor Rita Miller, chair of the South Ayrshire Community Safety Partnership said: "Ayr Esplanade is a brilliant place for local people and visitors to spend their leisure time, have fun, and enjoy the beach with family and friends marvelling at our outstanding scenery.

“Every summer, we welcome thousands of people who come down to the area to enjoy some early summer sun and spend time on the beach. The vast majority have a great time!

“By working together and taking a zero-tolerance
approach to antisocial behaviour, we’re sending out a clear message that we won’t let the actions of a few inconsiderate people spoil the fun for all the others.”

This year will also see a mobile police unit situated in front of the bandstand and additional portable CCTV cameras have also been installed in the area. The Esplanade has again been divided into clearly defined zones, allowing for an efficient and rapid response to each zone, if required.


Police Scotland’s Local Area Commander, Chief Inspector Willie Ramsay added: "SafeAyr Shore is a successful partnership approach to ensure local residents, and visitors to Ayr, enjoy their visit to the beach and Esplanade. 

“Keeping people safe is our priority and we will continue to robustly target the small minority of individuals who commit crime, carry out acts of antisocial behaviour and spoil the experiences of other law abiding families. 

“The partnership approach towards the initiative is critical as the benefits are clear for all to see and with the continued support from all involved we will build on the successes achieved over recent years"

The Council’s Community Safety team will be delivering street sport activities on the Low Green on Friday afternoons as well as live music at the pop up band stand on occasional Saturdays throughout the summer.

Councillor Miller concluded: “The message is clear. We want people to come to Ayr to enjoy a fantastic time on the beach, in the shops and businesses in our town and be confident that no matter what the weather, you can do so in safety and in comfort.”

South Ayrshire Council is a Founder Member of the Elite Ayrshire Business Circle.


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