Monday, 3 November 2014
UWS working with STV as part of the broadcaster’s bid for local TV licence for Ayr
STV has submitted an application to Ofcom to deliver local television programming in Ayr, which would see the broadcaster working in partnership with University of the West of Scotland (UWS).
[Pictured: University of the West of Scotland’s Ayr Campus.]
STV launched Scotland’s first local TV station in Glasgow in June 2014, which reaches a monthly audience of over 500,000 in Glasgow and the west, with 60% of the transmission area tuning in since the station’s launch.
STV’s application for Ayr proposes to deliver local news and current affairs content in partnership with UWS. It will provide UWS creative industries students, including those on journalism and broadcasting degrees, with the opportunity to learn and train in a live broadcasting environment on the University’s Ayr Campus, working alongside professionals from STV. The University will also be represented on the board of the local station should the application be successful.
Bobby Hain, Director of Channels at STV, said: “We believe that, working closely with our education partner UWS, we can successfully deliver a compelling service for viewers in Ayr across the 12-year licence. If we are successful in securing the licence this will provide invaluable opportunities for UWS students to gain experience working alongside our media professionals.”
Professor Nick Higgins, Director of the UWS Creative Media Academy, commented on the STV bid: “Our venture with STV presents a unique and exciting opportunity for the University; one that has the potential to bring great benefits for UWS students and graduates. The UWS Creative Media Academy has one of the UK’s highest levels of professional accreditation, and underlining the level of recognition that we have attained is the strength of our partnership work with the creative industries. A sign of the position we hold in the sector is also the fact that UWS is the only university in Scotland to be part of the British Film Institute’s Talent Net.Work.
“If the bid is successful, this unique broadcast hub on our Ayr Campus – the first in a Scottish university - will bring valuable placement opportunities for our students with STV and provide exposure to a network of broadcasting professionals to enable our students to enhance their practical skills and knowledge as part of their degree studies. Opportunities to enter the STV Graduate Trainee Scheme will also be opened up for our graduating students.
“The University is committed to enhancing its contribution to its local communities and the creation of a local TV station on our £81m Ayr Campus will bring exciting opportunities to promote Ayrshire and to widen the range of broadcast coverage for the region. We are delighted to be part of this ground-breaking initiative.”
Students at the University’s Ayr Campus, which opened in 2011, have access to some of the sector’s finest broadcasting, performance and recording facilities to help prepare them for work in the creative industries. Teaching is also delivered out of the University’s seminar space at Film City in Glasgow’s media quarter, positioning UWS students at the very heart of Scotland’s international screen industry. A regular masterclass programme by some of the industry’s leading lights also enables students to gain knowledge and insight from those with significant real world expertise.
For more information regarding the University’s Creative Media Academy visit www.uws.ac.uk/CreativeMediaAcademy
University of the West of Scotland (UWS) is a Founder Member of the Elite Ayrshire Business Circle.